Specific topics can be developed for your camp or organization.
or Call 1-800-662-4225 for more details.
"BUT, WE'VE ALWAYS DONE IT THIS WAY!"
This common response paralyzes leadership and has placed many
camps in jeopardy. As we enter the 21st century, it can't be
business as usual. What's going on with your camps? Let's look
at our individual situations in terms of enrollments, membership
participation, retention, program, product delivery and customer
attention. Our goal will be to stop perpetuating old routines
out of habit and capitalize on those efforts that are productive.
DEVELOP A MARKETING STRATEGY THAT WORKS!
There's so much to do and so little time. Successful recruitment
demands individual attention for inquiries, former campers and
of course, troops. the only way to "win" is to have
a pragmatic, systematic, year-round marketing strategy that maintains
old customers, targets new clients and cultivates troops. Activate
staff, parent and camper alumni in recruitment. Spotlight your
program during the summer. Minimize liabilities and capitalize
on every promotional opportunity.
POSITIONED FOR SUCCESS IN THE NEXT MILLENNIUM
Camps that are consistently full with wait lists often have
similar techniques of doing business. Management, operations,
staffing, customer relations, recruitment, retention, program
and operational methods position them for success. These camps
are acutely aware of camping trends and are philosophically consistent
and purposeful in their decisions.