You’re in camping? So … what do you do the rest of the year?

I know you’re laughing, because you’ve heard that question hundreds of times, along with

“When are you going to get a real job?”

Outsiders don’t get it. They think that camp is a seasonal job, that you’re on vacation from September to May and that it’s just fun and easy to run a program for kids.

No, they don’t get it! But I do. I am acutely aware of the year-round intensive efforts and the attention to details that are required to consistently deliver relevant, high-quality products that

  • Impact kids positively
  • Engender parent loyalty and
  • Bring campers back year after year.

Whether you work in not-for-profit, private, resident, day, year-round, travel or academic programs, I’ve been there. The focus groups I’ve conducted with campers and parents provide a unique perspective of what motivates families to inquire, purchase and return.

I passionately advocate for the camp experience, but I don’t get caught up in the process of gazing into a crystal ball to search for “Never Never Land”. I’m all about action and avoiding the cop-out that the economy is to blame for eroding enrollments. Certainly it’s a factor, but even now, there are camps that are managing wait lists because they have earned a solid reputation for delivering the quality product that they promise.

The camp experience is your most critical marketing tool.
When parents see true value, they are eager to make the financial “investment” for their child.

I’ve visited hundreds of facilities. I’ve been instrumental in the continuing success of established programs, helped new camps to develop and aided troubled businesses in their efforts to survive.

I offer a number of proven products that develop best business practices and increase enrollments. Take a look and then, if you’re ready to work, let’s talk about your camp and your business …

Please give me a call at 310-451-1876
or email