My preference is to customize each presentation to maximize results.  Take a look a few of my recent sessions that have provided participants with solid tools to increase enrollments and retention.  Then, give me a call so that we can discuss the issues that your group is facing.  Together we’ll design the most powerful workshop possible.

Email or call me at 213-256-6434

Workshops that Create Action

“At an afternoon workshop, we heard Joanna’s message of intentionality, the importance of ritual, and her simple steps for lead flow. We took action and as a result, we went from enrollments that were 80% of capacity to 95% in only 2 years!”
Matt Poese, Executive Director, Camp Fitch YMCA

camp-balcones-springs“Thank you so much for your incredibly motivating and educational session.   I found ‘Are You Consistently Managing Wait Lists?’ to be one of the best at the Tri-State conference – one that I would recommend to new camp professionals and veterans alike.”
Daniel Sourani, Director
Silber Family Center for Jewish Camping
UJA Federation of Greater Toronto

Are You Consistently Managing ‘Wait Lists’?

If not, why not?  There are private, not-for-profit, day and resident operations all over the country that have achieved this enviable position … and you can too.

In Session I, we’ll identify the best business practices that are common to these successful camps and determine which can be implemented in your environment.

In Session II, you’ll refine your camp’s current game plan to develop a pragmatic ‘year-round’ strategy that will increase retention rates and encourage new acquisitions.

For maximum results … bring your current marketing plan for the upcoming summer with monthly details of 5 individual outreaches to last summer’s campers, parents, new acquisition potential, next summer’s campers and their parents. We’ll fine tune and tweak to increase conversions and retention.

Recruit More Effectively and Increase Retention with Focus Group Input!

Parents across the country agree that FOUR factors influence their camp selection process whether they are seeking a full-summer, resident experience or a week of day camp.  These parents are also clear that the camp must deliver in SIX areas or their child will not return.

Kids can be swayed initially, but they will not come back unless FIVE specific things happen to them at camp.

Use this critical parent and camper input to inform your decisions regarding marketing for new acquisitions and the methods you utilize to increase retention.

Move from ‘Good to Great’ with Stakeholder Input about Your Product.

Whether you’re struggling to meet minimum capacity or managing wait lists, you’ll benefit from an intentional parent and camper evaluation process that starts Day 3 and continues throughout the summer.  Parents and campers become vested, while leadership gains insight about expectations and reactions.

Through an easily-managed series of surveys, focus groups and parent interactions, you’ll gain access to information that will inform decisions about how to keep your program relevant, vital and in demand.

Score with 20 Proven Power Plays!

Move your total program experience from ‘Average’ to ‘Exceptional’ by paying attention to the details of execution that engage counselors and resonate with campers.  Dissect your daily rituals, program elements, logistics and even ‘scary time’ to deliver a ‘noticeably improved product.’  Reap the benefits of a more intentional, involved staff and kids who want to return year after year.